The Plotkin Foundation
BRAND IDENTITY & WEBSITE DESIGN
If you have a business, Brennan Brand can help! This is the second business I’ve had them help me with and it has been equally as fun, beneficial, and educational.
— Andrew Plotkin, President
The Plotkin Foundation
Supporting The Next Generation of Artists
The Plotkin Foundation, a 501c3 nonprofit organization, has a profound mission to support the arts as evidenced by generously donating over $1.5 million to support middle school, high school, and collegiate art programs. Driven by a desire to amplify their impact, they wanted a website that not only showcased their unwavering dedication to empowering young artists but also celebrated their rich family legacy.
THE OPPORTUNITY:
Starting from a clean slate – no existing website or established brand identity - presented a unique opportunity for our creative agency to collaborate closely with the board to craft a brand identity and online experience that authentically mirrored their values and mission. Thanks to the compelling narrative, striking visuals, and intuitive design, the new website provides an interactive online experience that highlights their family history and the foundation’s significant impact on the arts.
THE DELIVERABLES:
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We started the project by creating a series of mood boards fine tune the essence of the foundation's mission and heritage. From there, our team designed a distinctive logo and other brand assets to bring their unique brand identity to life.
Being an art foundation, we spent time to create graphics that reflected the creative nature of their mission while also adding a personal touch and visual appeal to the website.
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The Squarespace website we created ensures a visually appealing and user-friendly experience with mobile-optimized pages, clean page layouts, navigation, and calls to action.
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Two of the standout features of the website are the Plotkin Family Timeline and the custom Peter Plotkin Art Gallery. This really allows the history of the family and foundation to be shared and experienced online in a visually appealing and interactive way.
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Through thoughtful storytelling, we translated the foundation's dedication into a narrative that resonated with visitors and aspiring artists alike. We worked closely with the board to develop messaging that articulated their passion for art and their profound family legacy.
In their own words …
“Brennan Brand has great ideas, feedback, and a judgment-free attitude for all the silly questions I ask. They do such an amazing job of holding us accountable and moving things along to keep us within our budgeted timelines. I couldn't recommend working with their team more.”
Andrew Plotkin, President
The Plotkin Foundation
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