At The Aia
BRAND IDENTITY, WEBSITE REFRESH & CONTENT MARKETING OVERHAUL
“Working with Brennan Brand was essential to evolving my business. A creative & inspiring experience, they have effective marketing down to a science.
Highly recommend to any company looking to grow their brand!”
— Giulia, Owner, At The Aia
An Italian retreat center was looking for a
strategic overhaul & hands-on help
The Aia is an enchanting agriturismo bed and breakfast nestled in Italy, where Italian culture harmonizes with American service excellence. As summer approached, The Aia faced the challenge of fully booking their retreats and sought a partner to create and implement a robust marketing strategy.
An all-inclusive retreat center with an onsite farm-to-table restaurant, our team couldn’t wait to roll up our sleeves and dive in to help Giulia a way to spread the word about The Aia.
THE CHALLENGE:
Giulia, the owner of The Aia, juggled multiple roles, from business management to client relations to content creation. Without a dedicated marketing team or a clear strategy, The Aia needed a comprehensive overhaul that included strategic planning and hands-on implementation.
As an established business with considerable website traffic, the main focus was on converting website visitors into satisfied guests. The goal was to boost summer bookings, enhance the appeal of The Aia as a destination bed & breakfast, and cultivate a reputation as an all-inclusive retreat center.
THE SOLUTION:
Our approach began with a thorough website and marketing audit, which served as the foundation for subsequent initiatives. We embarked on a complete website overhaul, revamping the design, content, online booking, and event calendar.
Next up was content creation, which included a 25-page guidebook to Puglia, automated email funnels, as well as numerous blogs, monthly newsletters, and social media templates that could be used throughout the season. Collaboratively, our team provided Giulia with strategic insights and hands-on support, alleviating the guesswork and overwhelm associated with business growth. In just three months, we completely revitalized The Aia's marketing efforts.
Beyond the website and marketing deliverables, we also assisted The Aia in implementing new business systems, policy & procedure development, online booking & payment system implementation, and we played a pivotal role in recruiting and training an internal team to ensure sustained marketing success.
In Her Own Words …
Brennan Brand did an exceptional job on my marketing campaign. First comes a 360 degree understanding then they get into the the heart of the brand and from there everything just flows. What's so wonderful, aside from their impeccable professionalism, is their creative capacity to design content & make it fun. Our team still uses her strategy!
— GIULIA, OWNER OF AT THE AIA
The Details
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To give The Aia a consistent brand image across multiple platforms, we created a library of assets. From the online menu to the ebook, social media graphics to website design, The Aia now has a visual design they are proud to share with the world.
THIS INCLUDED:
Brand elements: color, typography, design elements
Menu design
Ebook layout design
Social media graphics
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The Aia wasn’t looking for a website update, however, our insights during the strategy phase gave us some ideas. Their website was good but needed a face lift to really deliver the results they were looking for.
The main area of opportunity was creating landing pages and online experiences that really shared the value of staying at The Aia. With updated brand positioning, website design and copy updates, we identified and added several new key features to help people navigate the website with ease.
THIS INCLUDED:
Update design
New brand copy
Sales landing pages
Streamlined user experience and calls to action
Added an event calendar
Online payment set up and online check out
Updated restaurant page with online reservations and menus
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You know you need to create content for your brand but what do you post and who has the time? Like many of our clients, The Aia needed to breathe some new life into their content creation. Our team got to work to tackle the tough creative stuff by giving the brand a complete design refresh. With new design elements, templates and ideas for new content, The Aia was ready to rock and roll.
WHAT WE DID:
Content strategy with 25 suggested blog topics
3 blogs
25 social graphics for season launch and upcoming retreat promotion
12 Instagram and Instagram story templates for future posts
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The Aia had email marketing set up, but it was inconsistent and needed a design refresh. To solve this problem, we created email automations, we even created the next 3 newsletters for Giulia. With an updated sign up process, welcome email, and fancy new templates, The Aia’s email marketing is on point!
THIS INCLUDED:
Account set up, contact migration and audience segmentation
3 email template designs
5 newsletters
Automated welcome email
5 part automated sales email series
Upgraded the sign up user experience with newsletter sign and URL redirect page
Ready to take it up a notch?
If you’re a busy owner who doesn’t have the time to make the marketing magic happen, don’t worry - that is what we’re here for!
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