Genuine Nannies
BUSINESS STRATEGY, WEBSITE DESIGN & MARKETING RETAINER
Trust me, they don't disappoint! I’ve had the pleasure of working with Brennan Brand since 2012 on projects from website design, blogs, newsletters, business development strategy, systems & automation, CRM configuration, and so much more.
- Amy Osborn, Founder
Genuine Nannies
Growth Strategies & Long-Term Success
for Bay Area Small Business
Genuine Nannies, a locally owned and operated nanny placement agency, has been a loved client since 2012. Amy, the dedicated entrepreneur behind the agency, has leveraged our strategic partnership to foster the growth and evolution of her business, team, brand, and online presence at each pivotal growth phase.
From business strategy to marketing implementation, updated branding and website design to automated business systems, we’ve helped her do it all. After so many years together Amy knows we’re a partner she can trust because we have her best interest at heart.
A LONG-TERM PARTNERSHIP:
Our journey with Amy and Genuine Nannies began in 2012 when we started consulting on business strategy, helping her overhaul her systems and processes. Over the years, this partnership flourished leading to significant collaborations and eventually a full brand identity and website overhaul in 2018. This transformation not only provided a modern overhaul for her online presence but also integrated online forms with her CRM and automated workflows for better lead gen and overall client experience.
This overhaul included the addition of online job postings, a robust custom-branded resource library, and personalized family portals to ensure Genuine Nannies was a leader in their field. In 2022, a major technology update prompted us to help Amy migrate her website to Squarespace 7.1. This gave us the chance to check in with her existing website, business systems, and overall brand strategy to see what was working and what could use a little TLC. Since then we’ve been working closely with Amy to create her ongoing content creation (blogs, social, email, etc.) as well as her overall business and growth strategy.
THE DELIVERABLES:
Complete brand, marketing, and website overhaul
Business development and strategy consulting
Customized client experience + touch points
Ongoing content creation (blogs, newsletters, email, ebooks)
CRM setup, business admin management, and training materials
In her own words …
Erin and her team do a great job at putting together the scope of your project, setting expectations, and managing timelines. Then they work closely with you to implement all the deliverables.
— AMY, OWNER & FOUNDER OF GENUINE NANNIES
The Deliverables
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We're all about finding ways to simplify and automate business processes to save you time and energy.
We created and automated their workflow, wrote the content, and took care of the entire process from start to finish. This helped streamline onboarding and check-ins, ensuring that the process worked smoothly and efficiently.Imagine not having to spend hours writing the same email over and over again or manually entering data. Instead, Amy could focus on growing her business while we took care of the rest!
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When it comes to creating marketing assets, we're all about maximizing your investment for long-term returns.
We took all of Amy's knowledge and experience and distilled it into valuable resources that helped clients fall in love with the Genuine Nannies brand and feel certain hey were in good hands.
While it was a large investment of time, the pay off can already been seen in the time and effort saved. These resources also allow Genuine Nannies to answer common questions and provide valuable information to potential families without having to reinvent the wheel with every client. -
We also seek to provide customized solutions that meet our clients' specific needs, and this deliverable was no exception!
We worked with Amy to create individualized online portals with password-protected family landing pages for all Genuine Nannies clients. This innovative solution helped clients see their selected nannies, provided educational materials on the nanny hiring process, and set Genuine Nannies apart from the competition.Instead of going back and forth with a million emails, each family had their own customized hub where they could find all the information they needed in one place. This saved hours of time and made the nanny hiring process a breeze for everyone involved. A win-win!
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We transformed Genuine Nannies' online presence with a brand identity update that included refreshed visuals, new photography, and compelling copy. Additionally, we modernized their website using Squarespace, ensuring a user-friendly experience and seamless integration with CRM tools. The result? A rejuvenated brand and a website that effectively showcases Genuine Nannies' values and services.
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We helped Amy through the admin side of her business to overcome obstacles as the business has continue to grow. As a solo-preneur it can be hard to do it all on your own. By acting as her sounding board and advisor, we’ve been able to help her create a business she loves that also works with her lifestyle.
Ready to take it up a notch?
If you’re a busy owner who doesn’t have the time to make the marketing magic happen, don’t worry - that is what we’re here for!
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