Prime Flooring
SQUARESPACE WEBSITE DESIGN
A relationship that withstands the test of time,
& an ever-changing market.
When it comes to relationships, Prime Flooring and Brennan Brand are old flames. We’ve been fortunate enough to work with them through 2 major changes; taking them from an outdated dilapidated website to a modern streamlined one they love and again when they decided it was time to pivot their business model in a new direction after being acquired by another flooring contractor.
Thanks to our established relationships with other flooring contractors, Prime knew that our team was right for the job.
WEBSITE OVERHAUL (2020)
Prime Flooring had an outdated website that didn't reflect their value or differentiate them from the competition. As a result, they were in need of a website that was able to increase their online visibility, showcase their value, and help their customers make informed decisions.
We worked with the Prime Flooring team to create a brand position that communicated their long-standing experience as concrete specialists. Our team focused on creating a modern, streamlined brand with updated photography, robust services landing pages, and case studies that highlighted their generations of experience in flooring installation.
RE-BRAND (2022)
After Prime Flooring got acquired, they decided to focus solely on equipment rentals. While this was a part of their previous brand, it needed to come to the forefront which required a website redesign to reflect their new niche. Our team got to creating an online storefront that focused not only on equipment rentals but their team’s robust knowledge on how to use them.
We worked with the Prime Flooring team to collect a detailed list of their knowledge and understanding for all of their equipment and the most commonly asked questions for each. We were able to streamline all of their equipment rental offerings into one landing page as well as create a free downloadable project planning worksheet so people could better understand the questions to ask before renting flooring equipment.
The Deliverables
-
We helped Prime come up with a fresh new look with updated colors, imagery, and typography. Once we nailed the look and feel, we worked to make sure all of their website and marketing materials were updated for brand consistency.
-
Our team worked their magic with clean, modern page layouts that help to guide visitors effortlessly throughout the site.
We sprinkled in strategic calls-to-action throughout to drive engagement and conversions. Plus, we whipped up some sleek online forms, making it a breeze for users to connect. -
We created clean, easy to navigate services pages along with a robust FAQ page to answer any question new and returning customers may have.
-
To help Prime explain their process and help provide value to current and potential clients, we created a free project planning worksheet aimed to connect with new and potential clients.
Ready to take it up a notch?
If you’re a busy owner who doesn’t have the time to make the marketing magic happen, don’t worry - that is what we’re here for!
