Marketing Strategy
& Fractional CMO

You don't need more tactics, you need someone senior to own the plan and run it.

You're investing in marketing.
So why isn't it working?

You don't need another deck, deliverable, or campaign. You need someone who can see the whole system and help you make the right calls before you execute. Not another consultant or agency, an experienced thought partner for clear direction when it matters most.

That's where we come in: helping you make smarter, faster, more aligned decisions across brand, marketing, sales, and growth. We stay close enough to understand the business deeply, and senior enough to guide the decisions that actually matter.

FREE CONSULT

Does any of this sound like you?

  • You're putting money into marketing and not seeing the return but no one can tell you why.

  • Marketing feels overwhelming: too many channels, too many opinions, no plan holding it together.

  • You've outgrown doing it yourself, but you don't need (or want to pay for) a full in-house team.

  • You have people doing marketing tasks, but no one owning the marketing strategy.

If you said yes to any of these, the issue usually isn't your effort or your people. It's that no one senior owns the plan and the execution. That's exactly what a fractional CMO is for.

Here's the decision most people skip.

When marketing isn't working, the instinct is to do more: more posts, more ads, another agency, a new tool. But more tactics on a shaky plan just cost more.

The real decision is who owns the marketing strategy: how you grow, what you say, to whom, in what order, and how you measure it.

A fractional CMO makes that decision with you, then runs the work that follows from it.

Brennan Brand provides ongoing strategic brand consulting, fractional marketing leadership, and AI integration for growing organizations.

YOUR OUTSOURCED MARKETING LEADERSHIP

What does a Fractional CMO do?

Owning the plan and the execution is the whole point. A strategy no one runs is a document. Execution with no strategy is busywork. A fractional CMO is the person responsible for both.

Go-to-Market Strategy

How you position, package, and take an offer to market so it actually sells.

Content Strategy

A content engine coordinated across every channel that matters.

Client Experience & Retention

From first touch to repeat business and referrals.

Measurement & Metrics

Knowing what's working and what isn't, to make informed decisions.

Marketing Campaigns

Strategy, build, and management of multi-channel campaigns.

Sales, Growth & Lead Gen

Building a pipeline and systems that turn interest into revenue.

Ways to work together

This is hands-on, senior work, and it's an investment, but it doesn't have to start with a multi-month engagement.

  • $2,500–7,500

    A focused strategy or audit when you need the plan and the direction — not the ongoing engagement. The fastest way to get senior clarity on what to do next.

  • An investment · engagements start at $10K, scoped to you

    Ongoing senior leadership that owns the plan and the execution, scaled to your business. Best when you've outgrown doing it yourself and need someone to own marketing end to end.

  • No deposit · no retainer

    Already have a plan and just want senior eyes on it from time to time? Book on-demand support — strategy when you need it.

    • Brand Clarity Call

      • 1 hour | $250

    • Strategy Session:

      • 2 hours | $500

Brennan Brand made the
impossible possible.

“Brennan Brand helped breathe new life into my brand - they listened to my vision and was magically able to make it come to life. Sometimes making the impossible, possible.”

— SHAYNA, Author & Professional Chef

Word On The Street

  • A brand whisperer.

    I now have a website & content marketing that I love and am proud of after struggling with those parts of my business for so long.

  • Worth the investment.

    A brilliant brand strategist, I go to Brennan Brand for advice on everything from monetization strategy to content creation and love the results.

  • I swear it's MAGIC.

    What lives as a seed of an idea in your head they turn into reality. They go above and beyond, reworking everything until it is just right.

  • Goodbye cookie-cutter branding.

    This is not some blanket formula, one-size-fits-all type of branding. Brennan Brand helps you figure out the best solutions for YOU.

  • Absolutely crushed it.

    Brennan Brand’s unique ability to call forth the brilliance in others uses their storytelling skills & marketing genius to create a magnetic brand.

  • A perfect brand message.

    Within just 30 minutes, Brennan Brand was able to extract our vision exactly & clearly define our brand essence.

FAQ

Answers to the most common questions about marketing strategy.

  • A fractional CMO is senior marketing leadership on a part-time or project basis. The defining trait is ownership of both the plan and the execution, not one-off tasks.

    We figure out how your business grows, build the marketing and go-to-market plan to match, and then run it (covering product launches, campaigns, multi-channel content, go-to-market and pricing, client experience and retention, and the processes that make it all repeatable).

  • Usually because effort is going into tactics without a plan underneath that decides how you grow, what you say, to whom, and in what order. When no one senior owns that strategy, activity doesn't compound into results. Fixing the plan — and then running it — is what changes the return.

  • Typically we work with established services and B2B firms that have grown by word of mouth or referral and hit a ceiling — the business outgrew the brand, marketing feels overwhelming, and they need a senior plan and steady execution.

    This is bespoke, hands-on work with a small number of clients at a time, not high-volume or enterprise.

  • This isn’t a fit for teams looking for production-only services, one-off tactics, or the cheapest option. It also may not be right for organizations that want quick fixes without addressing underlying issues. The work is collaborative, thoughtful, and designed for leaders who value clarity over volume.

  • Agencies are built to execute predefined scopes. We’re brought in when the scope itself is unclear. Instead of producing deliverables in isolation, we work alongside leadership to clarify direction, pressure-test decisions, and ensure that execution (whether handled internally or externally) actually supports the bigger picture.

  • Every engagement is scoped after a free consult, so you only pay for what your business actually needs. No bloated retainers for work you won't use.

    • Fractional CMO engagement:

      • Starting at $10K

      • Senior leadership owning the plan and execution, scaled to scope and duration.

    • Brand & marketing strategy

      • $2,500–7,500

      • A focused strategy or audit when you need the plan, not the ongoing engagement.

  • Investment scales based on scope and level of involvement, however projects typically start with a 3-month minimum commitment to allow enough time for diagnosis, alignment, and meaningful progress.

  • Most months include a strategic working session, ongoing decision support between meetings, and clear priorities moving forward.

    This might involve reviewing performance, refining messaging or offers, advising on campaigns, supporting growth initiatives, or helping navigate new challenges as they arise. The goal is steady momentum, not reactive decision-making.

  • Yes. We help evaluate tools, workflows, and systems, and we guide AI integration when it has a real use case that improves efficiency, insight, or execution. AI is approached pragmatically, never as hype.