Shehadi Flooring
SQUARESPACE WEBSITE DESIGN
Shehadi Flooring is ready to make an impact
on their website and in your space!
Despite being an industry leader for over the last 120 years, Shehadi Commercial Flooring didn’t have a website that showcased their value or experience. After putting off a website overhaul for years and several attempts to DIY the project, it became clear that it was time for them to call in the professionals.
Referred to us by our previous flooring clients, Shehadi decided to work with us thanks to our our experience in the construction industry.
THE CHALLENGE:
Shehadi’s mission focuses on the value of quality, and it was time for them to finally have a website to reflect that. As is the case with many of our clients, it can feel overwhelming to start a project like this especially if you don’t have images or case studies ready to go.
Without the team or time to work on things like case studies or frequently asked questions, Shehadi Flooring needed someone to help them not only build out their website but also communicate their brand value. Luckily that’s what we’re here for, so we rolled up our sleeves and got to work!
THE SOLUTION:
Knowing that the Shehadi team was busy working for their clients, we made it our #1 priority to take the responsibility of project management off their plate. After our initial discovery call, our team quickly began moving the project forward by crafting a website mockup and strategic copy within a week.
Short, effective meetings meant we were able to get feedback, gather the necessary information to best represent their brand, and create a timeline of achievable goals for their team without pain, stress, or taking extra time out of our client’s day.
Not only did we need to build out their website, we also worked to do the heavy lifting with content and project management while juggling their busy schedules to make it as easy on their team as possible.
THE DELIVERABLES:
Copy writing and brand identity design
Clean, modern page layouts and navigation
Service pages with FAQs
Detailed case studies to showcase their expertise
Streamlined user experience and online forms
The Details
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Since Shehadi Flooring didn’t have a functioning website, we were able to start from scratch with their team to bring to life a design that perfectly matched Shehadi’s mission. Similar to many of our website design projects, we knew just what was needed to create something our client would love.
WHAT WE DID:
Customized Squarespace template
Imagery selection
Typography and color palette
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Copywriting can be some of the most time consuming work for your website, especially if you don’t know where to start. Our clients are so knowledgeable about their industry but that doesn’t mean they’re able to sit down for hours and write about it.
Our team interviewed the key decision makers to pull their wisdom out of their heads and into our hands. Once we had the information we needed, we got straight to working creating compelling and strategic copy. Our client was so happy with the work we did we had minimal revisions!
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When it comes to creating a website, it is crucial to think about what the reader’s experience is going to be. It may sound silly, but what happens when they get to the end of a page?
Do you tell them where you want them to go next? And how do they contact you? What about if they want to learn more?We created strategic calls to action (CTA) for their customers to follow throughout the website, such as:
· Adding similar case studies to each services page
· Creating online forms for inquiries and general questions
· Providing “getting started” information for easy online lead gen
Ready to take it up a notch?
If you’re a busy owner who doesn’t have the time to make the marketing magic happen, don’t worry - that is what we’re here for!
