More times that not, a website redesign is really a brand overhaul. I worked with Amy at Genuine Nannies to not only update the look and feel of her website, but to focus on how her business runs.
Some of the things we did:
Created icons and imagery to tell her story
Worked on time blocking and staffing to support her as a business owner
Updated internal processes
Set sales goals, tracking, and updated pricing
Streamlined the website navigation to create a clear, direct call to action/user experience