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Does the question “So, what do you do?” give you a minor heart attack?

Maybe you've been saying the same thing for years, maybe you freeze, or maybe you go on and on about your long career history. 

Either way if you don't have an answer that helps people connect with your business, then you don't know how to explain what you do. 

Learn how to craft a 1 sentence description of what you do, who you help, and what makes you so special.