For starters, in order you to grow your audience you have to know who they are … define your target demographic already !!!!!
Once you decide who your audience is, then you have to give them information they want, often, that is easy to get. This only happens if you promote your work … constantly.
Who are “they”
This is a big topic (one we will address at a later date) but the first step is getting clear and very specific about who you are trying to attract – then you can focus your content for them. If I can’t tell who your audience is by looking at your content then either can your audience.
A good example of someone who knows their audience is Copyblogger or Tiny Buddha.
Talk about it
You have to promote content first if you want anyone else to promote it for you. Link your facebook, blog, and linkedIN accounts so people can see where you are at. And make sure you have submitted to the online directories like Yahoo and Google to make sure your audience can find you. Don’t forget about your email signature and your business cards too!
Someone who does this better than anyone I know is Trainer James. His content is inspirational, relevant and linked everywhere from his website to his facebook so I can always find it! Trainer James always has the best content (because it is short, sweet, easy to use and constantly updating). He gets so excited about sharing it, I can’t help but get excited to share it too!
Make it easy
Start with the best stuff right up at the top. If it doesn’t start off interesting no one is going to keep reading. Keep it short. If it is interesting they will keep reading, but no one has that much time.
Sandra Possing is a perfect example – her content is always insightful AND funny. She says exactly what I am thinking or feeling in a more insightful and interesting way. I can always rely on Sandra for giving me the latest and greatest from music to workouts! Her delivery is so amazing that I want to share it with people. Imagine, if her blogs are that cool – her classes MUST be ever cooler (by the way they are).
Also if they can subscribe to your content by email they don’t have to remember to keep coming back to your site. I prefer using FeedBurner to manage all that.
Don’t give up
So you are active on all the right social networks for your company (active being the operative word). You are engaging with other people and putting up interesting content. You have your blog and newsletter which is easy to find and you promote your site regularly. Still nothing?
It takes time. Just like any relationship it builds overtime and there is not just a to do list and then you stop. This is something you maintain DAILY. If you can’t make that commitment I suggest NOT engaging just yet or hiring someone to do it for you.
Better to not be doing it then to be doing it badly and hurting your brand!