SHOW THE LOVE Give your business a real Valentine’s Day treat
Do you experience Website Shame?
Do you dread giving your url to potential clients?
Do you struggle to explain what you do and why people should care?
We’ve got one sweet valentine surprise for you! In honor of the official launch of our new package Refine + Revive, Kirsten Shaw and I are are giving away a weeklong brand and website overhaul to one deserving reader.
“The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.“ -Tony Robbins
Here are 10 things I learned from Breaking Open. If you have no idea what I am talking about … you should probably read this post first.
I always ask my clients what they do and inevitably they tell me how they do it. While this may seem like semantics at first, the heart of what I am asking is completely different.
I want to know WHAT you are helping people with not HOW you are helping them with it.
It normally takes about three rounds of re-asking my question before we figure out “what” my client is doing. I was recently having a conversation with the life changing, fabulous John Muldoon and he flipped the question on me.
Uh-Oh, I was about to get a taste of my own medicine.
As kids, my sisters and I didn’t exactly like eating our veggies (shocker right?). With a little creative thinking, my mom started giving us those bad tasting but oh-so-good-for-you foods in a way we would eat them.
Instead of force feeding us tofu and brussel sprouts, my mom would melt tofu into her sauces so we never even knew it was in our food.
So many companies have a fabulous message that they are “force feeding” to their clients. It doesn’t do you any good to have a great message that your clients don’t want to “eat.”
I was recently having a conversation with a good friend who just launched her own business. I NEVER would have survived my first month, let alone my first year without my “Dream Team.” As we chatted about the ups and downs of starting your own business I remembered those first few months.
Here is what I have learned: with the right plan, the right people, a little (or a lot) of patience, and some persistence you can achieve more than you ever imagined for your business.