Business Intelligence 101, a bay area professional services firm, needed help telling a better story. 

Challenge: Find new methods to reach clients on a deeper level in order to optimize sales potential and stand out from competition. Launch new service to position company as a professional services firm and not a VAR.

Method: Create new product messaging and value proposition tailored to target audience. Overhaul current website with new design, messaging, and creative assets to engage and educate clients, including custom photography and videography. Develop campaign strategy to maximize current business opportunities to reach a broader audience.


  • Created new tagline and mission statement to introduce new brand
  • Streamlined product offerings and brand messaging to better communicate company's value
  • Established Opt In Quiz to increase engagement and sales funnel
  • Developed video series to showcase client testimonials and engaging content to help support new brand story
  • Increase sales potential in each client with automated drip email campaign
  • Executed production for corporate photo and video shoots


  • Website Audit + Redesign
  • Custom Photography + Brand Videos
  • Created Relevant Case Studies
  • Weekly Strategy Sessions
  • Developed Brand Story + Messaging

Custom Photography


Website Redesign

Website Before {ModelWorks Process} 

Website After {ModelWorks Process} 

Business In A Box {before} 

Business In A Box {before} 

Website Before {Business In A Box} 

Screen Shot 2016-07-12 at 10.08.22 AM.png

Website After {Business In A Box} 

Video Production

Client Video explaining their service ModelWorks

Client Video explaining their service Business in A Box


Client Testimonial Highlight Reel

About Video 

Case Study Examples