Brooke Bryand Photography - San Francisco based lifestyle photography who needed help maximizing revenue on existing marketing efforts.
Challenge: Find new methods to reach clients on a deeper level in order to optimize sales potential. Identify ideal client and develop business model around that specific demographic.
Method: Develop ideal client profile. Maximize current marketing initiatives to increase ROI. Increase client touch-points to ensure customer loyalty. Generate campaign ideas to reach a broader audience.
- Create "Because You Matter" Mother's Day social media campaign
- Increase sales potential in each client through design consultations and new product offerings
- Introducing ways to further engage with audience through existing events
- Implement team accountability through monthly strategy sessions
- Executed production for corporate photo shoots
- Developed sales strategy for additional revenue streams
- Generated additional 24% in sales outside of current business model
- Developed + facilitated annual company brand retreat
- Helped launch Brooke Bryand Photography into a new vertical of corporate lifestyle photography