Brooke Bryand Photography -  San Francisco based lifestyle photography who needed help maximizing revenue on existing marketing efforts.

 

Challenge: Find new methods to reach clients on a deeper level in order to optimize sales potential. Identify ideal client and develop business model around that specific demographic.

Method: Develop ideal client profile. Maximize current marketing initiatives to increase ROI. Increase client touch-points to ensure customer loyalty. Generate campaign ideas to reach a broader audience.

Solution:

  • Create "Because You Matter" Mother's Day social media campaign
  • Increase sales potential in each client through design consultations and new product offerings
  • Introducing ways to further engage with audience through existing events
  • Implement team accountability through monthly strategy sessions
  • Executed production for corporate photo shoots
  • Developed sales strategy for additional revenue streams

Results include:

  • Generated additional 24% in sales outside of current business model
  • Developed + facilitated annual company brand retreat
  • Helped launch Brooke Bryand Photography into a new vertical of corporate lifestyle photography

Increase sales potential in each client through new product offerings (Father's Day photo shoot product upgrade).

Increase sales potential in each client through new product offerings (Father's Day photo shoot product upgrade).

Developed + facilitated annual company brand retreat.

Developed + facilitated annual company brand retreat.


  Introduced Design Consultations to increase product sales + offer greater customer service to clients to help get their images on their walls.

 

Introduced Design Consultations to increase product sales + offer greater customer service to clients to help get their images on their walls.

Sample page from corporate lifestyle photography production document.

Sample page from corporate lifestyle photography production document.


#BecauseYouMatter Mother's Day Campaign

#BecauseYouMatter Mother's Day Campaign

Entries from #BecauseYouMatter Mother's Day Campaign

Entries from #BecauseYouMatter Mother's Day Campaign