Devin DeMartini Cooke {Women On A Mission}

Devin DeMartini Cooke {Women On A Mission}

Earth Child. Wild Child. Life-Long-Learner. If we all come into this world with a single purpose, Devin's was to love. She offers grounded advice that is compassionate yet tough love. This hippie love child is definitely here to teach use the importance of being intentional and that for better or worse, our actions have consequences. But everyday is chance to make a better choice.

**Women On A Mission is an interview series profiling strong women sharing the lessons they've learned. 

Changing The Status Quo

I love the current conversation that is happening in the media right now around women owning their value. But I wonder, is it enough?  In a girl powered world that is fighting unrealistic beauty standards, demanding equal pay and encouraging us to #runlikeagirl because "strong is the new pretty", then why are we being subtly shamed for being too much? And are we being shamed? Or are we shaming ourselves?

My journey To TBD

I recently made a short film for little girls - or as I like to think about it, the little girl in all of us. When asked why I made it the answer was easy: it was the message I wished I had learned. That it is okay to be all of yourself and follow your own path even if that means it looks different, or that you are loud, bossy, or just overall a little "too much."

Valentine's Day: A Lesson In Marketing

Valentine's Day: A Lesson In Marketing

What does your brand have in common with Valentine’s Day?  Hopefully not much, because Valentine’s Day has a branding problem!

Every good brand experience starts with a business that really knows who they are, the value they offer, and who they help.

But maybe your brand is like Valentine’s Day.  A bit misunderstood.

This year, let us help you get some.  Brand love that is.

Yoga ... A Lesson In Brand Marketing

Yoga ... A Lesson In Brand Marketing

I've dabbled in my fair share of downward dogs, but getting my butt to yoga is more of an emotional hurdle than a logistical one.

Sound like your brand marketing?  An emotional chore and somewhat inconsistent.

Regardless of whether you prefer Vinyasa Flow or Bikram ... Social Media or Traditional Marketing, here are a few things you can learn from some challenging yet oh-so-simple yoga poses.

5 Brand Lessons From The ALS Ice Bucket Challenge

5 Brand Lessons From The ALS Ice Bucket Challenge

From UsWeekly to Forbes, the ALS Ice Bucket Challenge is being talked about everywhere.

Not to mention it is probably taking over your Facebook news feed.

Whether it is inspiring you, annoying you, or just making you cold, the ALS ice bucket challenge is getting people involved, engaged, and getting them to spread its message.

This is something not only most brands want ... it is something most brands fail to do.