How? Because the lady (*no pun intended*) is a master marketer. Lady Gaga is constantly going viral (facebook, twitter, etc) and getting her name out there. Why do you care? Because she has sold 11.5 million albums in two years which means she isn’t just playing on the internet – she is making money from playing on the internet!
I do have to admit that I found the content for this post from a video online. I thought it was genius so I just had to share. So here are 5 lessons you can learn from Gaga to help you brand and promote your business.
1. Tell a consistent story. Define a character and vision. Make sure your strategic team knows it fluently and supports it.
2. Engage fans in conversation. Provoke, listen, react! Do it by offering quality content that people will appreciate, otherwise it is called SPAM.
3. Connect the content.Keep your story consistent across media. Build relationships with brands/content providers that complement not contradict your persona.
4. Fish where the fish are.Free content should be spreadable! Take time to produce work that’s contagious: it will end up doing a lot of the work for you in the way of Word of Mouth Marketing. Let users embed, revamp, comment and share where they want. (This sounds like common sense, but it isn’t always followed.)
5. Reinvent business. Find a way to seal deals that makes long-term sense. Gaga leverages touring, merchandise sales and advertising revenue. She has sponsored MAC lipstick, designed headphones for Heartbeats by Dre, and is creative director of Polaroid. (She also used her online store as a 24-hour donation filter. For a day, 100% of the profits from Gaga e-merch went to Haiti. She promoted it through Twitter.)
The Po!nt: Find ways to stand out remarkably, and commit to them 100% a la Gaga! I mean really, how else will you be heard in today’s world?