But first, a big thank you to everyone who entered and helped promote the Show The Love Giveaway. Especially Social Marketing Fella, my biggest and unofficial brand ambassador.
While this contest was a way to get the word out about my new service with Kirsten Inc, it ended up being a great way to get to know some really cool businesses.
After reading all the entries, it was clear all of you are passionate about your businesses. It was also clear that your biggest obstacle was not knowing how to get started working on your brand.
I wish all of you could win, unfortunately we had to pick just one business to receive a free r&r.
Now on to the winner.
SHOW THE LOVE
Give your business a real Valentine’s Day treat
- Do you experience Website Shame?
- Do you dread giving your url to potential clients?
- Do you struggle to explain what you do and why people should care?
We’ve got one sweet valentine surprise for you! In honor of the official launch of our new package Refine + Revive, Kirsten Shaw and I are are giving away a weeklong brand and website overhaul to one deserving reader.
Branding … Bogus or Brilliant?
Last night I had a great conversation with a super-smart, strongly opinionated Marketing guy with a background in branding. I love having these conversations!
We were on the same page for most of the conversation, but we couldn’t seem to agree on when is the right time to invest in branding:
- His stance was that while branding was important, it was something you do once you are more established.
- I think branding is the most crucial step to growing your business and think it should play an important role from the get-go (admittingly, I’m a little biased).
Once I got home, I realized this is a common mindset that a lot of business owners share. They invest in their marketing before their branding, so when I start working with them we have a lot of clean up to do.
To save everyone a little future time, effort, and money, I thought I would clear up some things …
Photo Credit: pinterest.com/pin/140667188331416634/
We’re distracted. Disconnected.
Overbooked and overworked.
Collectively, we have decided that we will avoid pain, at all costs. But what if pain is there for a reason?
We numb. We distract. We avoid.
When it gets hard or uncomfortable – when we are pushed to our limits and think we are going to break, we look for an escape. A distraction.
We try to fill the emptiness with entertainment but denying our pain only prolongs it.
Chances are, your problem isn’t what you think it is. What if your problems could be eliminated by a slight shift in your perspective?
A friend of mine always asks me, “Are you looking at this from 5,000 ft or 50,000 ft?”
My answer is
sadly normally 5,000 ft. I find that when I am really frustrated at someone/something, the problem I can identify is rarely what is actually bothering me.
I find the same thing with my clients. What they think the problem is with their business is rarely the problem, but a symptom of a different issue.
Looking at the big picture requires us to look past what we think we want/need so we can find what we actually want/need. It requires us to listen past what we are asking for or complaining about.
Before you can change your thinking, you need to know where you are getting stuck.
Goodbye doesn’t always mean the end, sometimes it means the beginning.
We have the ability to choose exactly what we let into our lives, yet somehow this freedom feels more like restriction.
Why is making a choice so hard?
Because saying yes to one thing means saying no to countless others.